3 Reasons Why Dealers Lose A Sale

In the field and in the dealership, there’s a fine line between failure and success — a line that can be easy to cross if you don’t have the right partner on your side. As a result, many dealers find themselves losing sales they should be closing. Here are three big reasons you might be missing out.

Experience: If your tire partner is new to the game, they probably don’t have the experience you need to properly equip your machinery. At CFI, we’ve been outfitting machines of all kinds for nearly a century. Since 1927, our experts have used their knowledge to find the perfect tire, wheel and track solutions.

Inventory: Nothing kills a sale faster than lack of inventory. If the customer is looking for a certain tire and you can’t provide it, he’s going to go somewhere else. That’s why we carry more than 100,000 items on hand and retain access to thousands more. We’ll get you whatever you need to complete the sale.

Trust: Customers don’t buy from dealers they don’t trust. That’s why you need a reliable tire partner who you can count on to deliver. When timing is tight, and your customer needs to get out in the field, we go the extra mile to make sure the job gets done.

Learn more about how CFI can help you make a sale at cfitire.com/products/promotions.